Through social media, eDesign ad campaigns, and hosting a booth at school events, my staff and I promoted the sale of the yearbook.
Marketing
2023-2024 Yearbook Distribution
Last year, we, the editors, used a cover teaser, graphics from the visual theme, and an editor-unboxing to encourage students to buy the yearbook.
2024-2025 Yearbook & Senior Ad Marketing
2024 Open-House
At the beginning of the year, my staffer Keegan and I hosted the yearbook booth at our school’s open-house. We displayed the yearbooks from the past four years, a QR code to buy the book, one of our industry-standard Canon cameras, and handed out flyers. This booth encouraged students to purchase the yearbook and consider joining the staff next year.
audience engagement
We use polls throughout the book to engage our community and hear from students who may not have the opportunity to be covered otherwise.
Polls from this year’s book
